Friday, 26 March 2010

Final Cut

This is our final cut of the music video for Nightmare by The Ghost Frequency.


FINAL CUT from Lucy Simonds on Vimeo.

Thursday, 25 March 2010

Feedback - Social Networking Site

After making changes to our rough cut for our music video, and once we were happy with it, we then uploaded the video onto a video hosting website (Vimeo). We then was able to post the video on to Facebook and ask for feedback from our friends and family.

This is the feedback which I received:Overall I was really happy with all the valuable feedback which I received. The one criticism we got back was about some of the timing of the quick cuts within the video which we then rectified. My family were very proud of what I had achieved and thought the video was amazing!

Tuesday, 23 March 2010

Initial Audience Feedback

In order for us to get some audience feedback, we initially asked our teacher and class mates to tell us their opinions on our rough cut of the music video, as well as our designs for the digipak and website.

The feedback we received from them about our rough cut is that they found it very repetitive and they therefore felt it was too predictable as to what was going to happen next.

The feedback we got for the website was positive. However, some people felt as if the images used could be changed from colour to black and white so that they related more to the music video.

The feedback we gained about the initial digipak was that it did not include the conventions of a real life digipak as it looked very messy and the pictures did not relate to the music video and the website.

Rough Cut

This is our rough cut of the music video to Nightmare by The Ghost Frequency

ROUGH CUT from Lucy Simonds on Vimeo.

Sunday, 21 March 2010

Moodboard

We created a mood board to help with our research and we searched for images that would represent things we would to include or try to include within our music video.

We also put the song lyrics in the middle of the mood board and then put the pictures around the lyrics as they represented our theme well.

This mood board then gave us more ideas into what we wanted to include in our website and how we wanted the whole music video to look.

We also got a further idea into what we wanted our characters to look like.

Saturday, 13 March 2010

Evaluation Question 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

Throughout this project, we was able to use many different programmes in more depth than we was used too and we was also able to use tools within these different programmes that we had never really come across before. This allowed up to build up our skills within these different programmes and also helped us to create and improve our products a little further than we thought was possible.

MUSIC VIDEO

To create our music video we used Final Cut express.
Within this particular programme, we was able to use many of the different tools and was therefore able to create many of the different effects in which we wanted to create such as the Sin City effect.
To create this specific effect, we used Youtube as we found many different tutorials on how to do so.
This slide show shows some of the different tools and functions we used whilst editing our music video.


WEBSITE

To create the Band Homepage, I used Adobe Dreamweaver as I felt this was the programme that would be most suitable for me to design what I wanted to design as I had previous experience in using the programme. I also used Photoshop to edit and create some of the images that I had included within the homepage as I felt some of these particular images needed the contrasts changed or the images all together needed cropping.
This slide show shows some of the different tools in which I used whilst creating my website homepage.


DIGIPAK

To create our digipak, we used Photoshop of which we have had previous experience in using.By using this particular product, we was able to use many of the different tools and functions which allowed us to create the digipak to how we wanted.


Other tools and facilities used throughout this task include:

YouTube - We used YouTube at the start of this task to analyse different music videos. We was also able to use YouTube when helping us to create effects on our music video such as the Sin City effect as this website contained helpful tutorials of how to do so.Apple Mac - The Apple Macs were the computers in which we used throughout this whole project for both editing our music video and creating our ancillary tasks. Although we had some experience in using these computers, we spent more and more time on them as time went on and eventually adjusted to being able to work them fully to achieve the maximum potential for our products.Sony Handy Cam - We used a Song Handy Cam for filming our music video. We was also able to use the playback function on this particular camera which helped us to see the shots in which we had already done and what shots we needed to improve.
Internet Explorer/Safari - We used the Internet and Safari to help us search when looking at research for existing products.
Vimeo - Vimeo was the video hosting website in which we used to host our music videos and animatics. Fahmina and I made separate accounts as we was unable to host all of the different videos on 1 individual account due to the file sizes of our videos.
Facebook - Facebook was the social networking website in which we used to help receive feedback about our products from our peers.Blogger - Blogger was the website in which we have produced our whole coursework and kept records of exactly what we have done and how we have done it.

Evaluation Question 3 - What have you learned from your audience feedback?

Initial Feedback - Music Video
The audience feedback we received throughout these tasks helped us greatly in improving our products to meet the target audience's standards and interests.

We realised together that there was 2 ways in which we could go about audience feedback.

The first way we got feedback was by asking our media teacher as we felt that she was the most likely person to be the most honest about all of our products.

After showing her as well as other people in our media class our rough cut of the music video, the general feedback was that it was too repetitive as a lot of the same shots had been used. As it was said to be too repetitive, these viewers then found that they thought the video because predictable too which was something that we then realised we had to change.

Another criticism of our rough cut that we got from this particular group of people was that many of our shots were in black and white, yet others were not. This therefore made a lot of the viewers loose interest as they did not really understand why the shots were done like this. We therefore realised we had to change this too as well as play around with the saturation and exposure of specific clips too to create the kind of effect we wanted.

Initial Feedback - Digipak
We also decided we would ask for feedback from the same group of people for our ancillary tasks.

When showing them our initial digipak, many people felt it didn't represent or have the conventions that a real life digipak would include.

Our teacher didn't like the fact that every page included an image and that all of the images were in colour when our music video was in black and white.

The biggest bit of criticism we got from the group was about the images included on the digipak as they didn't understand why they were in colour when most of our music video was in black and white. Also, another criticism we got was that the images used throughout the digipak on every page made the digipak look too cluttered, and therefore did not look how they would expect a real digipak to look like.

Along with our teachers help, we was able to come up with many different ideas as to how we could change our digipak so that it represented and looked more like a real life digipak and we was therefore able to change it and design it differently to come up with our final product that would hopefully meet the target audiences expectations.

Initial Feedback - Website

Again, we asked the same group of people to give us feedback on our band homepage. This product of ours got a lot of good feedback and generally went down with the people in which we asked. Although, we didn't get a lot of criticism for this particular product, one piece we did get from our teacher is that she didn't like the fact that the thumbnail images of shots taken from the music video were in colour. We therefore took this piece of criticism and changed the images in the website to black and white which then made our final website homepage that we became really proud of.

Actions

From the feedback we got for each of our different products, we decided we would take some kind of action to change these products so that they became of more interest to our target audience.

We worked hard as a group to change all of the different individual bits within our products that were given some kind of criticism. We also added in our own criticisms and gave advice as to how we could make them even better.

Eventually we came up with our final products of which we became really proud of.

Feedback of final products

After we was happy with the final products in which we had made, we posted our music video onto facebook to see what feedback we could get from our target audience. Although a lot of our friends on facebook are not exactly 'emos' or 'skaters', the age group in which we was hoping to reach is roughly similar to many of the people on our facebooks as they are our ages.

We didn't quite expect the feedback that we got and this therefore made us really happy as we got many positive comments. Many people picked up on the slightly explicit cutting of the wrist that we featured within our music video, however by using this type of shot, this was the reaction we was hoping to achieve.

We did get some criticism about the timings not being exact on our music video, and we therefore went back and changed that so that all of the timing was correct.

From getting this audience feedback from different groups of people, we was able to take peoples different ideas and work on them to create our final products. Without, this feedback, the little things that people picked up on we may not have ever even realised, and so we benefited from this feedback in order for us to make our products a lot better for our target audience.