The audience feedback we received throughout these tasks helped us greatly in improving our products to meet the target audience's standards and interests.
We realised together that there was 2 ways in which we could go about audience feedback.
The first way we got feedback was by asking our media teacher as we felt that she was the most likely person to be the most honest about all of our products.
After showing her as well as other people in our media class our rough cut of the music video, the general feedback was that it was too repetitive as a lot of the same shots had been used. As it was said to be too repetitive, these viewers then found that they thought the video because predictable too which was something that we then realised we had to change.
Another criticism of our rough cut that we got from this particular group of people was that many of our shots were in black and white, yet others were not. This therefore made a lot of the viewers loose interest as they did not really understand why the shots were done like this. We therefore realised we had to change this too as well as play around with the saturation and exposure of specific clips too to create the kind of effect we wanted.Initial Feedback - Digipak
We also decided we would ask for feedback from the same group of people for our ancillary tasks.
When showing them our initial digipak, many people felt it didn't represent or have the conventions that a real life digipak would include.
Our teacher didn't like the fact that every page included an image and that all of the images were in colour when our music video was in black and white.
The biggest bit of criticism we got from the group was about the images included on the digipak as they didn't understand why they were in colour when most of our music video was in black and white. Also, another criticism we got was that the images used throughout the digipak on every page made the digipak look too cluttered, and therefore did not look how they would expect a real digipak to look like.
Along with our teachers help, we was able to come up with many different ideas as to how we could change our digipak so that it represented and looked more like a real life digipak and we was therefore able to change it and design it differently to come up with our final product that would hopefully meet the target audiences expectations.
Initial Feedback - Website
Again, we asked the same group of people to give us feedback on our band homepage. This product of ours got a lot of good feedback and generally went down with the people in which we asked. Although, we didn't get a lot of criticism for this particular product, one piece we did get from our teacher is that she didn't like the fact that the thumbnail images of shots taken from the music video were in colour. We therefore took this piece of criticism and changed the images in the website to black and white which then made our final website homepage that we became really proud of.
Actions
From the feedback we got for each of our different products, we decided we would take some kind of action to change these products so that they became of more interest to our target audience.
We worked hard as a group to change all of the different individual bits within our products that were given some kind of criticism. We also added in our own criticisms and gave advice as to how we could make them even better.
Eventually we came up with our final products of which we became really proud of.
Feedback of final products
After we was happy with the final products in which we had made, we posted our music video onto facebook to see what feedback we could get from our target audience. Although a lot of our friends on facebook are not exactly 'emos' or 'skaters', the age group in which we was hoping to reach is roughly similar to many of the people on our facebooks as they are our ages.
We didn't quite expect the feedback that we got and this therefore made us really happy as we got many positive comments. Many people picked up on the slightly explicit cutting of the wrist that we featured within our music video, however by using this type of shot, this was the reaction we was hoping to achieve.
We did get some criticism about the timings not being exact on our music video, and we therefore went back and changed that so that all of the timing was correct.
From getting this audience feedback from different groups of people, we was able to take peoples different ideas and work on them to create our final products. Without, this feedback, the little things that people picked up on we may not have ever even realised, and so we benefited from this feedback in order for us to make our products a lot better for our target audience.
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